What’s in a name?
Until last week, the name for New York’s central Jewish education agency was a hyphenated jumble of letters and syllables inherited from its newly married parents: BJENY-SAJES.
But the $12 million group just unveiled a shorter, sleeker new identity: The Jewish Education Project.
“We wanted to describe what we’re doing and not who we are,” said the group’s executive vice president, Deborah Friedman. “This says clearly we’re about Jewish education.”
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