What’s in a name?
Until last week, the name for New York’s central Jewish education agency was a hyphenated jumble of letters and syllables inherited from its newly married parents: BJENY-SAJES.
But the $12 million group just unveiled a shorter, sleeker new identity: The Jewish Education Project.
“We wanted to describe what we’re doing and not who we are,” said the group’s executive vice president, Deborah Friedman. “This says clearly we’re about Jewish education.”
THE JEWISH WEEK
1501 BROADWAY, SUITE 505
NEW YORK, NY 10036
Telephone: (212) 921-7822
Fax: (212) 921-8420
The Galloping Gaul Of Kosher Wine; The Wine From A Little Town Called Hope; From Tuscany With Body; Kosher Wine Down Under And Out West
Affirming Life, Right To The End; Jewish Renewal Founder’s Spiritual Roadmap; Starting Late, But Not Too Late; Staying Young, With Cello; As Jewish Boomers Retire, Is South Florida Losing Its Appeal?
Contemporary Israel In The Literary Spotlight; Three Novels That Span The Globe.