Schools finding that the single most effective tactic for increasing enrollment is something only parents can deliver.
Amy Sara Clark
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When Rhonda Rose enrolled her twin toddlers at Beit Rabban Day School last year, she jumped in with both feet.
Before the school year even started, she was discussing ideas with the Upper West Side school’s marketing director, promoting the school on Facebook and writing articles about it for a day school parent website.
With recession-battered parents concerned about affordability, and with cheaper alternatives like summer camp and Hebrew charter schools in vogue among philanthropists, it makes sense that the so-called “value proposition” — making the case for why a day school education is worth the money — has become a buzz phrase in the Jewish day school world.