BBYO

The Business of Being Jewish

With lessons in marketing strategies and discussions about Israel, BBYO’s Manhattan summer internship program combines career skills and Judaism.

08/27/2008
Editorial Intern

They could have been sitting by the pool or shopping at the mall, but 67 high school students from across the country were in Midtown on a sweltering late-July day working on business plans for mock restaurants and Laundromat businesses they were trying to get off the ground.
Like contestants on “The Apprentice,” they were trying to impress a discerning panel of judges, this one from a Baruch College entrepreneurial center addressing considerations like target demographics, marketing strategies and expenses such as salaries, insurance, utilities and upkeep.

Business and pleasure: Members of BBYO group in front of the Metropolitan Museum.

Siddur It Yourself: BBYO's Build a Prayer Site

When it comes to Jewish prayer, there are two schools of thought: keva and kavannah. Keva means "rote" and refers to the fixed prayers that are set forth in the siddur (Jewish prayer book), while kavvanah is the free and spontaneous inner devotion of the individual.

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