Avital Leibovich

Former Face Of IDF: ‘What Is Israel’s Goal?

Avital Leibovich can hear rockets in her house, and gives her kids a briefing every morning.

07/15/2014
Staff Writer
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Avital Leibovich became director of the American Jewish Committee’s Jerusalem office after leaving the Israel Defense Forces in April following a nearly 23-year career. Leibovich served in a wide range of senior media and public relations positions within the IDF, including as the face of the IDF for the international community during two prior wars with Hamas in 2008 and 2012. She spoke to The Jewish Week Tuesday morning about the latest Gaza conflict.

Avital Leibovich: “The age of traditional war is mostly gone.”

IDF Gaza Ground Campaign ‘On The Table,’ Says Spokeswoman

11/15/2012

Israel is preparing personnel other than its air force to respond to the growing threat of missile and rocket attacks from Gaza -- which have reached as far north as the outskirts of Jerusalem -- a top military spokeswoman said Thursday.

Lt. Col. Avital Leibovitch: "Hamas got loud and clear the message when we targeted the vehicle [Jabari] sat in."
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