Williamsburg bike shop playfully flouts
the antipathy of some area residents to cyclists.
Jammed between industrial brick buildings on the cusp of chasidic South Williamsburg and hipster North is a white canopy that reads the words “Traif Bike” – in bold block letters that sandwich the silk-screened head of a chasid clad in side curls. Traif is Yiddish for non-kosher.
Beneath the canopy, passersby can visit a large black vending machine labeled “Bike Shop,” whose rotating carousel features $55 U-locks, $5 handlebar grips and $2 tire patch kits, among other life necessities like a $33 used BlackBerry.