Sky-High Charity

El Al’s fundraising program hits the $2 million mark.
Staff Writer
11/12/2012 - 19:00

About 45 minutes before a recent El Al flight from Israel landed at JFK Airport, the pilot made a non-flight-related announcement on the public address system. Pointing passengers’ attention to a small envelope stowed in every seat pocket, he said, “Any small change you may have can make an enormous difference in children’s lives.”

El Al’s on-board fundraising initiative has raised vital dollars and shekels, for two Israeli institutions. getty images
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