Our Readers

Readership:
80% read last 4 issues
74 minutes spent reading each issue
9.5 average years subscribing

Education:
79.9 % have graduated college
50.9% hold masters and doctoral degrees

Home Ownership:
82% own residence
$676,500 average value of primary residence
9.4 % planning to move in next 12 months
18.1 % own a second vacation residence

Financial:
$191,900 average household income
$120,800 median household income
6 average number of stock transactions a year
25% own bonds
42% own Money Market funds
63% own stock
$1,436,000 average net worth
$845,000 median net worth
43% use private banks/ private banking at large financial institution

Travel:
22% took a cruise last 3 years
67% took a foreign trip last 3 years

Other:
84% own cell phone
20% plan to change cellular phone providers in next 12 months
78% own/use personal computer
2 visits to area museums, average month
2 theatre visits, average month

According to:
Mediamark Research Inc., (MRI)
profile of subscribers